I had another great orchestral experience on Tuesday March 2 via Silk SoyMilk. This commercial was for the Almond flavor and continued the approach we recorded in the fall of 09. We had 33 musicians assembled. Oddly enough the commercial ran for two weeks with the demo synth track due to a disparity between the media buy and the completion of animation. But when all was ready, the creatives at Leo Burnett wanted the real thing. I was glad as there really is no comparison as wonderful as the samples are these days between the synth creation and the sheer power that 33 performing musicians can provide.
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