Steve Ford Music scores Chicago AICP Show Titles

Each year at the AICP show, a different company does the opening sponsorship titles for the presentation of award winning commercials. ( AICP is the American Independent Commercial Producers.) The show consists of selected commercials judged by a staff of industry professionals throughout the US and it travels to major cities from New York to Los Angeles, ending up in Chicago. It is a very elegant evening and the most popular industry events of the year. This year's show was at the Cultural Center.

The show is a national show with one exception, the sponsorship presentation. This year, Protokulture was chosen to do the opening credits. Protokulture, a wonderfully talented digital effects and graphic concepting company selected us to do the music and we brought Airstream Audio on board to create the extensive sound design.

John Michaels, the owner and creative force behind the very talented crew at Protokulture came up with the concept. This can be viewed on YouTube: http://www.youtube.com/watch?v=TyP0damL1QM

SFM records 36 piece orchestra for Silk Soy Milk

On Tuesday October 20th, it was a reunion of sorts . Assembled 36 strong, was an orchestra performing a piece and variations I composed for Dean's Soy Milk, via Leo Burnett, Chicago. We had over 20 strings, a woodwind section, horns, brass, percussion and harp. Many remarked at how it was a refreshing throwback to another era. And indeed, it was a very tangible reminder of how powerful a sound one can achieve with a living breathing live orchestra. The nuances, the sheer impact if all those assembled is unparalleled in the world of digital recreations. And it was loads of fun. The spots will be airing beginning in January of 2010.